We made AI simple for sports. You’re welcome.

LTM makes AI tools for the sports industry that just work. No complicated setup. Fast and easy deployment. Custom branding and voice. And affordable for leagues, teams, and sports businesses of any size. But don’t take our word for it. Try both Parla and Jo out, today.

Product Buttons
Parla Chat Bubbles
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Greystone FC Assistant
Alright! Ask me anything about tickets, fixtures, or the club. What do you need? ⚽
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How much are tickets for Saturday?
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Adults £12, concessions £8, under-16s free with a paying adult. Grab them in advance at the club shop to skip the gate queue. 🎟️
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Can I bring a bag in?
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Small bags are fine — backpack size or smaller. Larger bags may be searched on entry. Leave the suitcase at home. 👜

Two tools.

Zero complexity.

Built for the people running sports businesses, not the IT Department.

AI Shouldn’t Require a Consultant

Most AI products for sports come with a six-month implementation, an IT dependency, and a price tag that needs board approval.

We built something different. Tools you can try today, understand immediately, and actually use—without looping in the IT department.

Products

Parla
AI Fan Assistant
For your fans

Your club's voice. Online. Always.

Parla is an AI fan assistant that lives on your website and answers supporter questions instantly, 24/7 — in your club's voice. Tickets, fixtures, stadium info and more. No IT department required. Because let's be honest, fans aren't reading your emails.

24/7 fan support
Inline or popup
Trained on your data
CRM integration
Live in days
Parla
Affordable contracts · No IT needed
Jo
AI for Sports Business
For your front office

AI that knows sports business

Jo is an AI assistant built specifically for sports business professionals. Sponsorship proposals, board reports, fan communications — Jo thinks like someone who knows the industry. Because it was built by someone who does.

Sports industry knowledge
Proposals & reports
No contract needed
Buy with a credit card
Try free today
Jo
AI for sports business professionals

CONTACT US

To get a demo of either Parla or Jo., discuss services, or just schedule a chat. Whatever your interest, reach out and we will get in touch with you.

Look Think Move (LTM) is a business built by people with real sports industry experience. We've worked with teams, leagues, and venues—and we know that the last thing you need is another complicated software deployment.

So we built tools that respect your time. Simple, affordable, and ready when you are.