Parla

AI Fan Assistant

Live Demo

Greystone FC is a fictional club — created to demonstrate what Parla looks like in the real world. Everything you see here, the crest, the fixture data, the stadium info, is made up. But the AI is live. Ask it anything.

See it in action.

This is a live Parla assistant built for Greystone FC: a fictional lower-league English club. It shows exactly what your fans would experience on your site from day one.

Try asking it:

How much are tickets for Saturday?

Can I bring a bag into the stadium?

What is it like being a harbour seal?

What Parla does

Everything your fans need.
Nothing your IT team needs to touch.

Parla handles the questions so your staff don't have to. Live in days, affordable contracts, no technical setup required.

Live in days

No months-long implementation. Parla is set up, trained on your data, and live on your site in a matter of days.

Your club's voice

Parla is trained on your content and data, so every answer sounds like it came from the club, not a generic bot.

24/7 fan support

Tickets, fixtures, parking, stadium info. Fans get instant answers any time of day without pulling your staff away.

Inline or popup

Embed Parla directly into a page or as a corner popup, whichever fits your site best. Both options in every contract.

CRM integration

Connect Parla to your CRM so fan conversations turn into data: contacts, intent signals, and engagement insights.

Conversation analytics

See what your fans are asking, spot trends, and use real data to improve your communications and content.

How Parla compares

The right tool for the job.
Not a six-figure platform commitment.

Parla sits in the white space between enterprise platforms and generic chatbots. Purpose-built, right-sized, and ready when you are.

Parla

Satisfi LabsSports AI Platform

JumpFull Front Office Suite

Generic Chatbote.g. Intercom, Tidio

Setup & Accessibility

Live in days, not months

✓

—

No platform migration required

✓

—

✓

No enterprise contract required

✓

—

✓

Embeds on your existing website

✓

—

AI & Fan Experience

Purpose-built for sports fan Q&A

✓

—

Trained on your team's voice & data

✓

—

Conversational AI — not scripted flows

✓

—

24/7 instant fan responses

✓

—

✓

Pricing & Value

Transparent flat monthly pricing

✓

—

No revenue share model

✓

—

✓

Right-sized for lower-league & minor sports

✓

—

Team Operations

Reduces fan support burden on staff

✓

No additional headcount required

✓

—

✓

Dedicated sports AI — not a repurposed tool

✓

—

Pricing

No hidden fees.
No surprises. Ever.

While our competitors make you book a call just to find out what they charge, here's exactly what Parla costs.

One-time setup fee

$3,000

Covers onboarding, AI training on your club's data, and getting Parla live on your site. We do the work. You go live in days.

Monthly

$300

Hosting, updates, conversation analytics, and CRM integration. About the same as a season's worth of printed programs, but reaching every fan, every day.

Why we publish our prices. Most platforms in this space won't tell you what they charge until you're three calls deep with a sales team. We think that's a waste of everyone's time. If Parla fits your budget, let's talk. If it doesn't, no hard feelings.

Ready to give your fans
an instant answer?

Parla is affordable, simple to set up, and built specifically for sports teams. Get in touch and we'll have you live in days.

See it in action.

Everything your fans need.Nothing your IT team needs to touch.